Partnership with Fortuna Düsseldorf

As a Krefeld-based specialist for Mediterranean food, we are proud to be a partner of the second division club FortunaDüsseldorf with immediate effect. This week, we signed a multi-year contract that runs until at least 2027. We are excited to accompany and support Fortuna's new path. Our partnership includes classic sponsorship services as well as digital campaigns and exciting promotions with Yayla products in the Fortuna environment.

‘We are delighted that we have been able to win Yayla, an established and successful family business from the region, for Fortuna's future path. With its products, Yayla makes it clear how good variety tastes and shows with its commitment to sport that it lives values that fit in well with ours,’ explains Alexander Jobst, CEO of Fortuna Düsseldorf. 

For Fortuna, the partnership is also an important next step in the implementation of the new strategic direction #FortunaFürAlle. Our aim with this commitment is to spread our message, raise our profile and convince people of the quality of our products. 

‘The values and vision of Fortuna Düsseldorf are a perfect fit for us at Yayla. We are a family business that has stood for diversity and quality for 45 years. Football is a force that unites people and cultures, and we see ourselves as ambassadors for peaceful, understanding coexistence. The ‘Fortuna for all’ initiative reflects exactly what is important to us: Community and cohesion,’ explains Ethem Yavuz Colakoglu, General Manager of Yayla.

Our commitment to sport is an essential part of our company philosophy. From the Yayla Arena in Krefeld to supporting small clubs, athletes and artists - we believe in the unifying power of sport. The partnership with Fortuna Düsseldorf is another step in our mission to bring people together through our products and our values.

We look forward to an exciting and successful collaboration with Fortuna Düsseldorf and can't wait to start the future together!

#Yayla #FortunaDüsseldorf #Partnership #Football #Community #Cohesion

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